Technology and innovation are taking increasingly fundamental roles in everyday life. They are also crucially important in corporate life where technology strategy closely relates the business strategy of companies even in industries that are not directly related with technology-related products and services. Today, technology and innovations directly interacts the ways companies’ function and the way individuals interact in companies as social collectivities. Technological changes and innovations alter the competitive landscape of industries in unforeseeable and sometimes unintended ways. Therefore, technology related issues significantly influence competitive advantage, short-term performance and long-term survival of companies. Managing technology and innovation is of interest for a wider audience in companies. Every manager needs a fundamental grasp of the multi-faceted dynamics involved in technology and innovation to be able to understand and analyze how shifts in technological capabilities at large, relate to corporate functions and processes.
The objective of the course is to introduce students the tools and concepts they will need:
- to understand the implications and consequences of emergent technologies,
- to craft an innovation strategy to leap forward or to effectively compete against competitors,
- to understand the opportunities and drawbacks involved in creating, deploying and responding new technologies.
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